SEAFOLLY australia

 

This swimsuit campaign is possibly one of the most dynamic. Seafolly Australia have exquisitely created a dynamic selection of bikinis and swimsuits, consisting of rich corals, tropical patterns and block colours to epitomise the vibes of summer 2016.

Gigi Hadid flawlessly models each outfit and her Californian aesthetics perfectly balance against the contemporary style bikinis and swimwear. Seafolly aims to represent the typical Australian beachy style with their ‘fun, fashion forward and innovative range of swim and lifestyle wear’.

Each piece of the collection is uniquely designed, but once put alongside each other they translate both the brands philosophy and notions of summertime adventure.

The campaign images are offset against the crisp turquoise of the water which makes each swim piece pop, making them all the more desirable.

Coral, orange and black & white, alongside splashes of tropical print are the main colours and conveys an image of a warm orange sunset, surrounded by palm trees, on a beach in Hawaii.

The company not only sells a beautiful collection of swimwear pieces, but also a beautiful lifestyle, that ensures wherever you are in the world – you too can recreate the Australian vibe.

Style – Roxy pop surf 2016

 

[Images sourced from Roxy.co.uk]

Roxy’s pop surf collection 0f 2016 titled ‘Polynesian’ without a doubt reflects the exotic and tropical islands of Polynesia – the surf pieces exude vibrancy yet are perfectly integrated into the practical style surfers require. The collection explores swimsuits, rash vests, contemporary bikini styles as well as surf leggings and bottoms. The complete versatility of the collection ensures that both avid surfers and those lazing on the beach can simultaneously enjoy them.

Coral, sulphur, turquoise and slate blue alongside flecks of black and white make up the pieces and immersed in the azure sea, the photoshoot is total bliss to the eye. Once again Roxy succeeds in maintaining its sporty surf chic style and Monyca Eleogram (surf model featured) brings her Hawaiian glow, offsetting the bikini’s vibrant patterns against the body even more.

The turquoise photoshoot creates a parallel between the tropical style of the swimwear and the exotic location in which each photo is taken. Once assembled the images form an oceanic paradise and we are instantly transported to Polynesia. The pictures are completely captivating and whats more is the swim pieces are an absolute desire for the viewer.